Rossi to continue Bridgestone partnership

Nine times World champion Valentino Rossi has extended his agreement with Bridgestone for another two years.

In spite of two dreadful years aboard the Desmosedici the marketability of the Doctor is still in tact, and arguably stronger than ever.

The Italian will continue to work as Bridgestone’s Motorcycle Tyre Development Adviser and they will “work together to promote the passion of motorcycling to bikers and enthusiasts throughout Europe, directly supporting the Bridgestone ‘track to street’ concept. Rossi will act alone as a professional rider; his MotoGP team and sponsors are not involved in the deal.”

Speaking about the deal Rossi said “I’ve been working with Bridgestone in MotoGP for many years and have always been impressed by their professionalism and the quality of their products. Continuing this agreement gives me an exciting opportunity to contribute to new Bridgestone motorcycle road tyres.”

Bridgestone have been the sole tyre supplier to MotoGP since the 2009 season, and many fans argue that the tyres are one of the reasons the racing is currently less exciting.